Website Design and Development
Based in Eagle, Idaho, Eagle Performing Arts Center (EPAC) is one of the premiere dance studios in Idaho. They asked us to design and build a website that served as a marketing tool for informing and influencing potential students (and their parents), while also acting as a communication tool for existing students.
When we started the website project, EPAC provided us with great photos taken by Ken Holsinger. Ken is on the board of Idaho Regional Ballet and has volunteered as the photographer for some of IRB and EPAC events and practices. We wanted to be sure to present these images on the site to highlight some of the actual students and showcase the expertise of the center.
EPAC's previous site was designed and built before the major push toward responsive websites. The lack of a mobile version of the site made it very difficult for parents to navigate class schedules and access forms from a phone. We knew we could fix this with responsive design and like all of our site designs, we made sure that the site looked and worked great regardless of screen size.
Update: What we're seeing from Google Analytics supports this decision as well. As of this writing, 59.3% of users access the site through a mobile device.
In addition to taking on design and development, we are currently hosting and managing EPAC's site. With site management, we keep on eye on Google Analytics and Google Search Console. Though it's only been three months (at the time of this writing), we are already some interesting activity. We're positive that there are some external and seasonal forces at play, but, as we continue to manage the site and track its performance we'll start to understand site usage habits and patterns and will work with EPAC to update the site accordingly.
Our hope with helping EPAC has always been to take as much of the responsibility of designing, building and maintaining their site as we could so that the faculty and leadership have more time to focus on what they do best, "...training and preparing the student for a meaningful and long lasting relationship with the arts".